Inspired by…
Pasadena, California
iWhisk started in Pasadena, CA. One of our founders stood staring at a full fridge with no idea what to make for dinner, but then he noticed that several items had reached their expiration date with what he wanted to make, so dinner was takeout. He figured there had to be a smarter way.
It turns out that is not one distracted person in Pasadena. It is most kitchens, most weeks.
Source: US Environmental Protection Agency, Estimating the Cost of Food Waste to American Consumers, April 2025, with USDA food loss estimates. These are national averages, and your kitchen is not an average.
Almost none of that is carelessness. It is a visibility problem. Nobody can hold the back of the freezer in their head, so food gets bought twice and thrown away once. Today, iWhisk uses AI to turn your existing ingredients into personalized meal ideas, so no wasted groceries, no decision fatigue. We believe great home cooking shouldn't require a culinary degree or a perfectly stocked pantry.
Just you, your fridge, and Chef Cooper.
The studio behind it
Built and funded by EGO Studio AI, Inc.
EGO Studio AI, Inc. (opens in a new tab) designs, builds and funds iWhisk. Every product the studio backs starts the same way this one did: a problem someone actually had, and a suspicion that there was a smarter way to solve it.