Photograph food well
The single highest-leverage skill in the product. Works with any camera, and makes everything downstream better.
4.01Good light is the whole trickFind a window, and turn your back to the kitchen lights.
4.02Angle and distanceFlat things from straight above, tall things from the side.
4.03Shadows and glareIf you can see a bright white patch or your own outline, move.
4.04Photographing cookbook pagesFlatten the book, shoot straight down, one page at a time.
4.05The pre-flight checklistFour seconds, and it accounts for most of the difference.